An SMA Perspective: Building Loyalty and Engagement through Digital Experience in Insurance

Research shows that improving customer engagement is the number one strategic initiative for insurers. To succeed, insurers need to "go digital" to meet rising expectations.


Discover the advantages of an integrated approach to delivering exceptional digital experience to customers, producers, and partners.  In this independent Strategy Meets Action (SMA) report, learn about the digital strategy, capabilities and technology that will drive loyalty and engagement and find answers to:

  • What are the implications for insurers of the rise in customer expectations?
  • How will your digital capabilities meet today’s needs and support emerging technologies and the connected world?
  • What are the 5 business capabilities that enable a personalized digital experience?
  • What are the 8 essentials of an integrated framework approach to digital for insurers?
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